Iomega Ships 1 Millionth REV Disk
REV Technology Quickly Becoming a Storage Standard for Small and Medium Businesses Around The World
SAN DIEGO, February 15, 2006 – Iomega Corporation (NYSE: IOM), a global leader in data storage celebrating 25 years of business, today announced the latest milestone in the growth of the Iomega® REV® Drive platform: one million Iomega REV 35 gigabyte* disks have shipped in just 22 months.
Iomega’s REV family of products was first introduced in April 2004 and has won over 20 worldwide industry awards. A durable, dependable hard-drive based removable storage solution for backup and archiving of critical data for small and medium-sized businesses, the Iomega REV drive is currently shipping in ATAPI, external USB 2.0, FireWire®, SCSI, SATA and multi-disk autoloader configurations. To date, Iomega has also sold approximately 200,000 REV drives, for a ‘tie rate’ of approximately five disks per drive.
“In less than two years, the REV drive has quickly proved itself to be an ideal backup and archive solution for SMBs that need a storage technology that’s dependable, durable, easier to use and more cost effective than other backup products,” said Tom Kampfer, Chief Operating Officer, Iomega Corporation. “In a short period of time, REV products are seeing broad-based adoption as a small business storage standard in entrepreneurial offices from the U.S. to Europe to Asia. Our message to small businesses of ‘capacity without limits and backup without worries’ is clearly resonating. When it comes to backing up and protecting critical information on the desktop or on the network, Iomega’s REV drive is better, faster and less expensive than the alternatives and represents the product choice to simplify your life.”
Wolfgang Schlichting, Research Director at IDC, a leading provider of global IT research and advice, said, “Iomega REV products are primarily targeting the SMB space, where they are competing with optical drives, external hard drives, and low-end tape products. Iomega’s 1 millionth REV disk shipment in its first two years of availability illustrates that a removable cartridge for safe keeping together with hard drive performance is an attractive combination to the small business segment.”
REV Products Everywhere
Designed to provide the performance of a hard drive with the removability of tape, Iomega’s REV technology performs backup and archive duties in small businesses, government agencies and corporate offices around the world, often replacing tape-based products, external hard drives, optical drives and other backup and archive products. Graphic design firms are using REV disks as project disks to save and share their large files. Academic institutions are using REV disks to store and protect students’ multi-media files. Network professionals are using REV technology as a cost-effective, random access tape-replacement solution. Compared to tape, the REV drive generally costs less and works faster, reducing network backup times while delivering an estimated one million rewrites per disk.
Internal Iomega studies show that approximately one-third of REV customers are using REV drives as a tape replacement product; one-third have switched from optical and external hard drive products to a REV solution to meet their backup and archiving needs; and another third of today’s REV customers are instituting their first backup and archive plan to protect their data.
“Iomega’s REV technology is bringing awareness to the small business world that you need to protect the lifeblood of your business,” said Kampfer. “Not only is the REV drive becoming the product of choice among those who were already backing up and archiving their data, but the ease-of-use, dependability and economics of REV technology are creating converts to the importance of protecting critical files to ensure the data will be available when it’s needed most.”
REV Products in Vertical Markets
In addition to penetrating the SMB space with REV technology, Iomega is working with companies in specific vertical markets where tape is commonly used but REV technology has clear performance advantages. Last fall, Iomega announced that Grass Valley, a division of Thomson, will introduce REV-based products for professional broadcasting, filmmaking and the pro A/V industry. The first of the Grass Valley products, REV Pro drives and REV Pro disks, are expected to be introduced in the first quarter of 2006. The Grass Valley Infinity™ Series camcorder and other Grass Valley professional audio and video devices that use REV Pro drives and 35GB REV Pro disks, are expected to debut in the first half of this year. REV Pro disks allow users to record more than two hours of SD (standard definition) or 45 minutes of HD (high definition) video on a single REV disk.
REV Technology Versus Competitors
The REV drive entered a crowded market at its product launch in April 2004. Competitors included various flavors of digital tape drives (DDS-4, DDS-5, DLT), magneto-optical (MO) drives, optical drives (DVD, CD), external hard drives, and flash drives.
The REV drive standard has succeeded in reaching the million-disk milestone due to its advantages in speed, capacity, removability, and low cost. REV drives provide relatively instant access to data, whereas tape drives must spool from one end of a tape to the other. REV drives are durable and reliable, giving service bureaus an ideal project disk with an estimated million rewrites and an estimated archival life of 30 years. REV disks are also highly portable (10 x 77 x 75 mm) and low cost (about $50 per disk in quantities of four), making them a practical data backup solution.
REV Product News In 2006
Iomega plans to introduce new REV products this year, including higher capacity REV drives and disks and new automation products. “Iomega has just begun to build the REV product family,” said Kampfer. “Our REV products are making backup and archiving of critical data seamless and effortless for SMBs, as well as providing certain vertical markets with a better alternative to tape-based products. That’s a great start in less than two years, and we’re going to build on that heritage with new products in our REV technology platform.”
More information on Iomega’s REV products can be found at www.iomega.com
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the Iomega® REV® 35GB drive, available in several computer interface models, as well as a 10-cartridge, one-drive automation product, the REV 1000 Autoloader; Zip® 100MB, 250MB and 750MB drives; high-performance Iomega external hard drives and HDD solutions such as the Iomega StorCenter™ Network Hard Drive, the Iomega 1TB Desktop Hard Drive XL Series , the Iomega MiniMax USB 2.0/FireWire Desktop Hard Drive and the Iomega ScreenPlay™ Multimedia Drive ; Iomega Mini USB Flash drives and Micro Mini™ USB Flash drives; Iomega external CD-RW drives; Iomega Super DVD drives; and Iomega floppy USB-powered drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software and HotBurn® CD-recording software. For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com
NOTE: The statements contained in this release regarding development, production and distribution of the Iomega REV products, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward‑looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward‑looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward‑looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10‑K for the year ended December 31, 2004, and its most recent Quarterly Report on Form 10-Q.
# # #
* 1 GB = 1,000,000,000 bytes.
Copyright© 2006 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, iStorage, HotBurn, QuikTouch, Mixx, StorCenter, and ScreenPlay are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microsoft and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.