Iomega Announces New eGo™ Portable Hard Drives On Display at This Week’s Macworld Conference & Expo
Popular Portable Hard Drive Now Available in Dual Interface and Higher Capacity Models, And New Colors, Too!
SAN DIEGO, Jan. 14, 2008 – Iomega Corporation (NYSE: IOM), a global leader in data storage and protection, today introduced new higher capacity and dual interface models for its hugely popular Iomega® eGo™ Portable Hard Drive, which has changed the way computer users view design and function in portable hard drives.
Iomega will be showing its new eGo Portable Hard Drive models as well as the rest of its Apple-oriented products at this week’s Macworld Conference & Expo in San Francisco, January 15-18. The Iomega booth (#4610) is located in the West Hall.
New Additions to the Iomega eGo Portable Hard Drive Line
The newest additions to the Iomega eGo Portable Hard Drive family include 160GB* and 250GB models with dual USB 2.0 and FireWire® 400 interfaces, available in Cherry Red, Jet Black and Alpine White. Iomega also announced today new 250GB USB 2.0-powered models in Cherry Red, Midnight Blue and Jet Black.
Launched in June as a 160GB USB 2.0 Powered portable hard drive, the Iomega eGo Drive has received media accolades around the world for its style and its substance, including PC Magazine, Money magazine, the CBS Early Show and inclusion in TIME magazine’s once-a-year “Tech Buyer’s Guide (November 12, 2007 issue), as well as a coveted spot in TIME magazine’s “Top 10 Gadgets” of 2007.
“With the eGo Portable Hard Drive, Iomega shook up the industry by introducing fashion to a world previously known for little gray and black boxes,” said Tom Kampfer, President, Iomega Corporation. “Now we’re raising the bar with exciting new models that offer more capacity and connectivity with PCs and Macs. The new models are available in several different stylish colors, making the Iomega eGo Portable Hard Drive the ideal portable storage product for family, friends, students, professionals and anyone who wants to add some personality to their computer.”
The eGo Drive: More Than Just A Pretty Face
Iomega’s eGo Drive is a stylish and sassy 2.5-inch drive that easily fits in a briefcase or purse, giving users dependable portable storage and allowing them to express their own personal palette, popular today with colored laptop computers. The eGo Drive has an elegantly curved chassis available in several different eye-catching colors, each with chrome endcaps that sets the eGo Drive apart from other portable hard drives.
But the Iomega eGo Portable Hard Drive is also about function. No power supply is required when utilizing the USB port on any of the eGo Drive models. The dual interface models are ideal for seamless storage, backup and archive support on both PC and Mac computing systems. All Iomega eGo Portable Hard Drives come with a version of EMC® Retrospect® software for automatic backups, scheduled backups, or on-demand backups. DropGuard™ technology, another data safety advantage for eGo Drive users, protects the eGo drive from accidental damage caused by drops of up to 51 inches – far superior to the drop height specifications of other branded portable hard drives
Talk about style and lots of storage space, too – the 160GB eGo Portable Hard Drive can carry up to 640,000 photos, over 2,900 hours of music or 240 hours of video with confidence, while the 250GB eGo Portable Hard Drive can carry up to 1 million photos, over 4,600 hours of music or 375 hours of video.**
All Iomega eGo Portable Hard Drives are compatible with Microsoft® Windows 2000 Professional, Windows XP Home/XP Professional/XP Professional x64, and Windows Vista™. The eGo Portable Hard Drive is also compatible with Mac OS X 10.1.5 or above.
Price and Availability
The Iomega® 160GB USB 2.0 Powered eGo™ Portable Hard Drive is now available worldwide in several different colors for $139.95. The 160GB Dual Interface eGo Portable Hard Drive is also available in different colors for $159.95 each, as well as the 250GB Dual Interface eGo Portable Hard Drive for $229.95. The 250GB USB 2.0 Powered eGo Portable Hard Drive is now available in various colors for $209.95. (Iomega eGo Portable Hard Drive models vary by colors in the U.S., Europe and Asia. All pricing listed here is suggested U.S. retail.) Iomega eGo Portable Hard Drives are available from online retailers, VARs, resellers, select retailers and at www.iomega.com.
Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega’s product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV ® Backup Drive. OfficeScreen ®, Iomega’s managed security services, available in the U.S. and select markets in Europe, provides enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega’s digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner
NOTE: The statements contained in this release regarding development, production and distribution of Iomega® eGo™ Portable Hard Drives, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward‑looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward‑looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward‑looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10‑K for the year ended December 31, 2006, and its most recent Quarterly Report on Form 10-Q.
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* 1 GB = 1,000,000,000 bytes.
** 4 photos/MB – highly compressed 3-megapixel JPG photos; 1.1 min/MB – 128 kbps MP3 audio; 11 MB/Min – DVD MPEG 2 (720 x 480).
Copyright© 2008 Iomega Corporation. All rights reserved. Iomega, Zip, REV, eGo, StorCenter and OfficeScreen are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
Media please contact:
Chris Romoser, Iomega Corporation, +1 (858) 314-7148 email@example.com